The Fall of Advertising and the Rise of PR Al Ries, Laura Ries
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According to The Fall of Advertising & the Rise of PR by Al and Laura Ries, advertising cannot build a brand. But it can defend it once it's been established. This quote comes from his more recent, The Fall of Advertising and the Rise of PR, a brilliant read, which he wrote with his daughter – and partner – Laura Ries. I'm one of those people who glosses over a show to watch the commercials and skims through a magazine article to get to the ads. David points us to Al Ries' piece in PR Intelligence Report (PR vs. That's why Al and Laura Ries wrote “The Fall of Advertising & the Rise of PR”. Al Ries and Laura Reis, The Fall of Advertising and the Rise PR (New York, NY: Harper Business, 2002). Serwer, "The Hole Story: How Krispy Kreme Became the Hottest Brand in America," Fortune, July 7, 2003, pp. When it comes to business services and plastic, they cannot be beat. My background is advertising and copywriting. This happens so often that “advertising” has been soiled by it.